The Aires web site promotional material includes much discussion of holograms and fractal patterns and energies. The devices are very sleek and dramatic, but there are reasons to suspect that the Aires Shield, like other cell phone EMF shields, is not all it's touted to be.
For one thing, though the ad calls the product "award winning and clinically approved," there is no information about - or evidence of - its scientifically proven efficacy. The web site is littered with typographical errors that seem very strange for a multinational, high-tech company.
The company's "Researches" page, for example, states that "Aires Technologies are more than 12 years (sic). For this period there have been conducted a number of studies on mechanisms of coherent transformers that effect on physical, chemical, technological and biological processes (sic). The studies were carried out in close collaboration with leading research and academic institutions."
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There are few if any references to actual studies in published, peer-reviewed journals that support the claim that Aires, or any other, cell phone shield actually works. The "Researches" page contains a superficially impressive list of sciencey-sounding titles and findings supposedly demonstrating the importance of using cell phone shields, all of them in Russia for some reason.