Looks like the "Happiest Place On Earth" is about to become the "Most Connected Place On Earth."
According to the New York Times, this spring Walt Disney World in Orlando, Fla. will roll out MyMagic+, a new vacation management system that will include radio-frequency identification bracelets called "MagicBands." The rubber RFID bracelets will be encoded with credit card information, allowing visitors to buy ride tickets, pass through turnstiles and purchase food with a flick of the wrist.
The MagicBands will also include user information such as the wearer's name and birthday, so that costumed Disney characters may offer a more personalized interaction. Imagine Mickey approaching someone and saying, "Hello Billy, I understand it's your birthday." This seemingly clairvoyant feature just adds to the fantasy says Disney officials.
"If we can enhance the experience, more people will spend more of their leisure time with us," Thomas O. Staggs, chairman of Disney Parks and Resorts, told the New York Times.