Men struggling with fertility might as well have a fire going on in their pants: Their sperm-making parts are actually hotter than men who have no fertility problems at all. To combat this, an Ashland, Va.-based company is selling briefs that promise to keep the family jewels nice and cool.
The briefs, appropriately called Snowballs, began last year as a Kickstarter campaign by Joshua Shoemake. Snowballs sound funny, but the story behind them is serious.
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The idea began with several couples struggling to conceive. One couple had a miscarriage. They were told to give up and try adopting. Then a gynecologist told them that elevated scrotal temperature can be a major cause of infertility in men, according to the company.
Sick of holding melting freezer bags on their crotches, the guys worked on a design for organic cotton boxer-briefs with space for a "SnowWedge" gel pack made from carboxymethyl cellulose sodium that could stay cool for at least 30 minutes. Using the briefs helped one of the couples have a baby girl, the company said.