The Uber app is all about convenience, enabling anyone to hail for a car from almost anywhere at a moment's notice. Most of the drivers who work for Uber shuttle riders around as a part-time job. That means they probaby have other jobs or obligations.
Now, in San Francisco, Uber is making it possible for their drivers to pick up riders when they're on their way to a specific destination. The new "Driver Destinations" feature makes it possible for the drivers to squeeze in a couple of extra bucks on their way to and from a different job, for example.
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It's good for drivers, but also good for riders, Uber CEO Travis Kalanick told Wired. Kalanick wants to make transportation "as reliable as running water" a "perpetual trip, the trip that never ends."
With the new feature, a driver inputs his destination and through a complex algorithm, the app sends ride requests that appear along their route.
The feature, intended to accommodate commuters, only allows drivers to participate in the ride-share twice a day.
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Uber isn't the first to embark down this path. Its major competitor Lyft announced its "Driver Destination" feature last year, which lets people provide rides to others during commutes or while out running errands.
Lyft's feature, which is quite similar to Uber's newest feature, currently exists in six cities: San Francisco, Los Angeles, Austin, Boston, Washington, D.C. and New York.
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Uber's new feature will encourage many others to become drivers for the company if only to earn some extra cash on their way to their regular job.