Apparently video chat is the new mirror, and chinplants are the new Botox.
The American Society of Plastic Surgeons released statistics today for 2011 procedures: chin augmentation is up 71 percent from 2010.
That's a bigger increase than breast implants, Botox and liposuction, combined.
"The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery," said ASPS President Malcolm Z. Roth, MD, in a press release. "We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference."
Dr. Mehmet Oz advised those interested in the procedure to proceed with caution: he told TODAY's Matt Lauer that there's a 5 to 7 percent chance of infection with the surgery, and recommended thouroughly researching the doctor - and your motivations.
"Ask the soul-searching question: am I happy, or am I doing this to make me happy?" he told TODAY. "Because the latter is not a good way to go."
The most common after-effects, according to the NIH, are bruising, swelling (for 3-4 months), and movement of the implant.
Other facial procedures also increased: lip augmentation rose 49 percent; cheek implants 47 percent, and laser skin resurfacing 9 percent.
"I do a lot of video chats and I'm in a lot of photos and noticed that my double chin was very pronounced. It really, really bothered me. I wanted to do something about it to get a more profound profile and more definition in my chin area," Lizette Stephens said in a press release. Stephens received a chin implant from Darrick Antell, MD, an ASPS Member Surgeon based in New York City.
Antell said Stephens' situation is common.
"We know that CEOs tend to be tall, attractive, good-looking people," he said in the release. "We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness."