Worst cooking, ugliest dog, most spectacular belly flop -- there really is a contest for everything. In Norway, belly flopping isn't a failure but the goal in an unusual contest known as dødsing.
And, just as you'd imagine, the whole thing looks fun for about two seconds...and then seems incredibly painful.
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As far as I can tell, dødsing roughly translates into "death diving," and the annual competition in August is organized by a group called the International Death Diving Association, reports GrindTV. The goal, according to their Facebook page: promote these flops as a healthy and meaningful activity.
These aren't just any old belly flops, either. Writing about the sport on SBNation a couple years back, James Dator explained that the idea is to stay as flat as you can for as long as possible, all while diving in style. Right before hitting the water, contestants curl up. The field of contestants gets whittled down through several rounds.
I wish I could tell you who actually won in Oslo this year, but after watching the painful video highlights I think that perhaps everyone lost a little. Can't imagine this doesn't sting.
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My approach to getting into the pool has generally been to avoid wedgie-inducing cannonballs and stomach-searing flops. Maybe I should rethink my boring strategy.
Meanwhile, in case you need some wince-worthy dødsing inspiration from Norway as the summer winds down: