"We heard absolutely nothing on battery life," Zino told Tom's Guide, adding that we have to assume there are no enhancements on that front. Poor battery life was one of the biggest disappointment when the first Apple Watch came out.
Apple is really trying to appeal to the "citizen athlete" with this new version of the Apple Watch, said Ramon Llamas, an IDC research analyst who covers the wearable tech and smartwatch markets.
But the device's high price tag could still deter some consumers.
Despite the new and improved Apple Watch Series 2 fitness features, those with slimmer wallets and fewer needs may still opt for a more simple fitness tracker, especially now that cheaper activity monitors can deliver text, call and calendar notifications.
RELATED: Potted Plant Charges Phone With Photosynthesis
"Basic wearables, which include most fitness trackers, have benefited from a combination of factors: a clear value proposition for end users, an abundant selection of devices from multiple vendors, and affordable price points,"Llamas said in a research note yesterday (Sept. 6).
"I think you need to see a lower price point coming from Apple ... to get the unit shipments going in the right direction," Zino told Tom's Guide.
He added that an Apple Watch costing less than $200 would really amp up sales.
This year, one in four American adults will use a wearable device, according to the latest estimates from eMarketer. That's about 64 million people. The IDC research note estimates that among all wearable-device makers, Fitbit is the current leader, with more than 25 percent of the market share. Apple owns just 7 percent of the overall wearable device market.
It's important to note though, Llamas told Tom's Guide, that Apple and Fitbit are targeting different types of consumers, with Apple having its eye on not just athletes, but people who want a computer on their wrist, Llamas says.
Llamas says he's especially interested in seeing how sales break out between the Apple Watch Series 2 and the older model, now rebranded and marked down as the Apple Watch Series 1. For $269, the older model will lack many of the features in the new Series 2, but will still come with the Series 2's faster processor.
The Series 2 and the revamped Series 1 debut amid a weakening market for smart watches, which are set apart from other wearables because they can run third-party apps.
Sales of the first Apple Watch, in particular, fell by more than 56 percent last quarter versus the same quarter a year ago, according to the IDC note. But that still meant that Apple sold an estimated 1.6 million Apple Watches worldwide in the quarter, compared to about 600,000 smartwatches sold by runner-up Samsung.
Copyright 2016 Toms Guides , a Purch company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.