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Rollout of Model 3 Is a Make-or-Break Moment for Tesla

The electric carmaker’s first mass-market sedan arrives with high hopes and lingering concerns.

Published On 07/28/2017
9:33 AM EDT
B B efore Tesla, there was nothing sexy about electric vehicles. The original Toyota Prius hybrid generated buzz for its savings at the gas pump, not its design, which was more “eco” than “ego.” But from the launch of the first Tesla Roadster in 2006, the California carmaker has lured drivers over to plug-in EVs using stylish design, luxury amenities, and high-performance.