Considering the massiveness of the beer market in the United States, it's no surprise that the competition between breweries is as creative as it is fierce. As companies large and small try to set their products apart, some pretty absurd marketing ploys have been unleashed on the American public. From Coors' vented wide mouth can (basically a bigger hole) to a Facebook app that makes you look generous, these seven stunts are the strangest of the strange- but that doesn't mean they flopped.
Miller Lite's Vortex Bottle
Tellingly, Miller Lite is a bit light on specifics when it comes to what, exactly, the curved grooves it added to the necks of its bottles do: "With specially designed grooves inside the neck, the Vortex Bottle lets the great pilsner taste flow right out. Ultimately, the answer is: not much at all. But like any good marketing ploy, they make the product seem more interesting and higher-brow.