This week, Facebook drew widespread criticism after a photo of 17-year-old Rehtaeh Parsons, a victim of cyberbullying, showed up in a dating ad that appeared on the social networking site. Reportedly gang-raped when she was 15, Parsons fell into depression and later took her own life when photos of the incident were shared on social networking sites, leading to her being harassed by her peers.
For its part, Facebook insisted that the use of the photo is a "gross violation" of their ad policies and apologized.
In this case, Facebook banned the advertisement and the advertiser. But would the inappropriate photo usage have even been noticed with a less high-profile subject?