TV Camera Watches You, Personalizes Your Viewing
You have a camera on your phone, computer and gaming system, so why not your TV?
According to AllThingsD, you may soon. Intel is building a set-top box with a Web TV service. The unit will feature a built-in camera that could help provide show suggestions based on one’s movements and viewing habits.
Eric Huggers, Intel Media’ corporate vice president, says that the new box will aim to personalize your time in front of the tube and could also be a boon to advertisers.
“My kids may watch programming geared toward them, and I’ll watch programming geared toward me,” Huggers said. “If there’s a way to distinguish who is watching what, advertisers can then target ads at the proper parties.”
Whether viewers are comfortable with a camera watching them might be a tougher sell. But considering modern society is immersed in smart technology, Huggers thinks people will eventually warm up to the idea. If not, there’s a flap to cover up the lens.