Supermodels, Google's Project Glass Hit Runway
If we know anything by now about eyewear trends it's this: what was yesterday's fashion faux pas is today's must-have accessory of haute couture. Case in point: black, thick-rimmed glasses. Once the hallmark of nerds everywhere, now they're a hipster-chic trademark, worn everywhere from the streets of Williamsburg to NBA post-game interviews.
Though they'll likely experience a quicker ascent to cool-kid-christened popularity, augmented-reality glasses are still stuck in the getting-beat-up-on-the-playground phase. Remember Steve Mann? He's the University of Toronto professor who was physically assualted in a Parisian McDonalds restaurant because he was wearing self-designed, augmented-reality glasses.
But bullies beware, there's a new kid on the block.
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Because they were developed by celebrities of the tech world's cool, new Babylon — Silicon Valley — Google's Project Glass augmented-reality glasses already have a fashionable leg up on the competition. However, now that they've done their thing down the runway, they might have both legs up.
The glasses are being used to record behind-the-scenes footage of designer Diane von Furstenberg's show for New York Fashion Week. They may not be too sexy for Milan, but this marks the first time the glasses have been publicly used for anything other than an arguably less-vogue tech demo.
The culmination of this project will be "DVF through Glass," a short film offering a first-person glimspe of what it's like for designers and models to prepare and perform during fashion week. Though the video won't be released until September 13th, Furstenberg has been publishing runway photos at DVF's Google+ gallery.
If augmented-reality glasses and New York Fashion Week are just too funky for you, remember, you have the freedom to wear whatever you like. However, if staying ahead of the curve is the name of the game, Steve Mann might be one of the coolest guys in the world.