From oysters and the gonads of hermaphroditic sea urchins, to Viagra and the Horny Goat Weed supplements at your local gas station, there seem to be no shortages of food and pills purported to boost the sex drive. However, you may be surprised where the latest libido booster is popping up: your cereal bowl.

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Billing itself as “the world’s first all-natural, GMO-free, gender-based breakfast cereal,” Sexcereal comes in two packages: “The Male cereal supports testosterone and energy levels,” according to the website, “while the Female cereal was created with hormonal balance and desire in mind.”

Created by Peter Ehrlich, a Canadian entrepreneur who won funding on the television show “Dragon’s Den,” Canada’s version of “Shark Tank,” Sexcereal is made from a long list of ingredients said to stimulate the sexual appetite. For women, there are chia seeds, almonds, cacao nibs, ginger and, among others, maca, a Peruvian plant known for its sex-enhancing benefits. Along with maca (a key ingredient in Horny Goat Weed), men’s ingredients include bee pollen, pumpkin seeds, goji berries, Vitimamin-C enriched camu camu berries and, for confidence, a sprinkle of powder made from the pulverized penis bone of a blue whale. Just kidding about that last ingredient. Ehrlich didn’t include that in his recipe. But as Wooderson once said, “It’d be a lot cooler if you did.”

“To me, Sexcereal fills a void in the health food marketplace with a product that people can enjoy, while doing great things for them,” Ehrlich, who sports a not-at-all-sleazy black leather duster in his promo photo, said in a press release. “There wasn’t anything colourful or sexy; there certainly wasn’t any product that had anything to do with sex or sexual health. I realized if I could connect the ingredients of the cereal to nutritional requirements associated with sexual health, I had something special and unique that could contribute to people’s overall happiness.”

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Him and Her two-packs of Sexcereal can be ordered online for $19.95, or at one of 1,000 retailers in Canada. If $10 for a box of cereal is a little salty for your taste, or if you can’t wander into Canada because you’re wanted by the Mounties, you can always pick up a bottle of Horny Goat Weed at the gas station.

via Fast Co.

Credit: Big Life Foods