People for the Ethical Treatment of Animals hopes that when their activists bare all, they will save all bears and other animals from what they consider inhumane treatment.
Peta.xxx will be a full-nudity site featuring PETA activists. The site will launch in November or December.
Previous campaigns have used nearly-nude activists in street demonstrations.
"We get as naked as we're able to legally. In most cities and states that means you still have to wear pasties and some coverage on the bottom," spokeswoman Lindsay Rajt said in an interview with the AFP.
"With the triple-X domain you won't have those limitations," Rajt explained.
The idea is to lure people in with salacious images, then confront them with graphic footage of animal cruelty.
"As soon as people land on the site, they'll see some tantalizing images. … But we will also have graphic images that people are not necessarily looking for," said Rajit.
Though some might criticize PETA for exploiting women in an effort to end animal exploitation, Rajt believes these sentiments are ungrounded.
"We think every man and woman has every right to use their voice, their pen, their body to help the animals," Rajt said.
The PETA activists featured on the site are shedding their threads, “because they want to do everything they can to help the animals," Rajt said.
PETA encourages vegetarianism and protests the use of animals in laboratory and cosmetics testing, as well as the fur and leather industries.
PETA AsiaPacific Lettuce Ladies in Guangzhou, China. (Wikimedia Commons)
PETA "Lettuce Ladies" in Columbus, Ohio. (Wikimedia Commons)