Google has begun lettingLego lovers build digital objects using virtual colour blocks in its Chrome web browser and then give their creations a home in online maps of the real world.

"There's something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks," Google product marketing manager Adrian Soghoian said in a blog post.

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"Well, we think the creative freedom of Lego bricks shouldn't be limited to plastic bins -- which is the idea behind Build with Chrome."

The browser application was originally built as an experiment by a team in Australia, but was opened to the public on Tuesday in an apparent tie-in to The Lego Movie, due out in February.

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"More than one million builders have explored the new world of Lego creations Down Under and published 66,000 builds, demonstrating the possibilities of the web as a creative canvas," Google said at its official blog in Australia.

Versions of the Build application have also been tailored for Android-powered touchscreen smartphones or tablets with high-end graphics capabilities, according to Soghoian.