Inspired by those Pin Art toys you likely played around with at your local Shaper Image, designer Asif Khan is building a gigantic kinetic installation for the 2014 Winter Olympics in Sochi, Russia.

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Hailed as the “Mount Rushmore of the digital age,” the MegaFaces Pavilion’s 25-foot facade will morph into a 3-D display of visitors’ faces. Once a visitor gets her face scanned from multiple angles inside a photo booth, the image data is sent to a system that controls 10,000 narrow actuator rods with LED tips. To give the facade a smoother, more natural look, a fabric membrane will be stretched over the rods, which extend and retract to create the image of each person’s face.

Developers expect the the pavilion to be a popular attraction and anticipate a backlog of faces to process. Therefore, each visitor will be given a time when their face will appear, along with an email that includes a 20-second video of the face-morphing moment.

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Khan is no stranger to whimsical installations, after all he co-designed the Coca-Cola Beatbox pavilion for the 2012 Olympic Summer Games in London. To get a taste of what’s to come in Sochi, check out the following video of the MegaFaces’ trial run.

via Fast Company

Credit: Asif Khan