Images courtesy Ford

The wagon is dead; long live the wagon!

After years of marketing teams working to remove the term “wagon” from our vocabularies when describing family haulers, Ford is bringing it back in the form of its new 2014 Transit Connect Wagon they debuted this week.

The Transit Connect Wagon is the family version of Ford’s mini-hauler model and will be offered in five- and seven-passenger configurations. It goes after the market occupied by Mazda5 and some smaller minivans (just don’t call it a minivan – it’s a wagon, remember?).

Transit Connect Wagon will arrive in dealerships in the fourth quarter of 2013 and will be powered by choice of 2.5-liter four-cylinder engine or 1.6-liter EcoBoost four and each will be backed by six-speed automatic transmission that Ford engineers will gear towards city and urban driving for improved low-end response as well as low-rpm highway cruising as they boast at least 30 mpg from the EcoBoost model.

The 2014 Transit Connect Wagon is a global vehicle utilizing the Transit Connect compact van architecture and features the new global Ford face while offering a host of exterior and interior materials and amenities including panoramic roof, rear view camera, touch screen display with nav, and of course SYNC with MyFord Touch technology.

“The all-new Transit Connect Wagon will expand the personal-use audience for this versatile nameplate by offering up to seven-passenger capacity across three rows of seating in a fully trimmed interior,” said Hau Thai-Tang, Ford vice president of Global Engineering, Global Product Development. “It has an extensive selection of comfort, convenience and connectivity options, and a full complement of safety features – making it a modern, family-friendly alternative to oversized minivans.”

Other conveniences announced for Transit Connect Wagon include fold-flat second- and third-row seating and third-row fore and aft sliding capability. It will also be available with choice of rear liftgate or symmetrical, side-hinged cargo doors and all models feature sliding side doors and a 1,200 lb. payload.

“Transit Connect Wagon gives young families and people on the go the fun-to-drive and efficient vehicle they’ve been looking for,” said Mark Fields, Ford’s President of The Americas. “It’s an all-new, smaller seven-seater that has better mileage than larger vans and creates a segment of its own. Customers also will love the unique combination of style, adaptability and affordability this wagon brings.”