In an interview earlier this week, Virgin boss Richard Branson hinted that he has “another idea” for cheaper space travel.

“The next ten years will be quite expensive (for space tourism) … that will enable us to bring the price down quite considerably over the years to come,” said Branson while being interviewed by Business Insider in New York promoting the B-Team, a non-profit ethical business initiative.

“We do have another idea, which we’re going to announce in about four months time, which will enable people to travel into space very cheaply — not everybody, but quite a few people who never expected to go into space, but we’re going to unveil that in about four months time.”

When pushed for more details on his plan, Branson laughed and said, “I always say too much. I’ve already said too much. Thank you though!”

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On Wednesday, the space tourism company gathered around 300 fee-paying customers in the Mojave Desert, Calif., to watch a demonstration flight of the SpaceShipTwo (SS2) suborbital spaceplane. Unfortunately, the weather didn’t cooperate and the flight was canceled. Currently, the company has over 600 paid customers awaiting commencement of suborbital service.

Each Virgin Galactic customer is paying $250,000 for the joyrides on board the SS2. The spaceplane is scheduled for its first commercial flight in early 2014.

Currently, getting into space is expensive so the burgeoning commercial space market is trying to drive down costs. But as Branson is all too aware, the space tourism market is way out of the price range for most of us.

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Virgin Galactic’s premium seats for a 65 mile-high joyride are currently in the domain of the rich and famous — could future tickets into space ever become accessible to the general public? Not for some time, it seems; in April, the cost of rides on the SS2 saw a 25 percent increase.

“… we’re going to put the price up to $250,000 until the first 1,000 people have traveled, so that it matches up with inflation since we started,” Branson told just after the SS2 had successfully carried out its first powered supersonic flight.

Although the founder of Virgin Galactic acted coy about these new plans for “cheap” space travel, the entrepreneur rarely leaves things to chance. So could this interview “slip” be a PR ploy to get us hungry for the next big (presumably Virgin Galactic-based) announcement? Well, we’ll probably have to wait until early 2014 to find out.

Special thanks to @NASAWatch

Image credit: Virgin Galactic