Billboard 'Points Out' Planes in Real Time
The Program Begins
What do you do after you've been to the moon? NASA's grand plan was to build a space station and a fleet of reusable spaceships that could shuttle people and cargo back and forth like an airliner. Unable to afford both programs, NASA opted for the more technically challenging shuttle, a program formally launched by President Nixon on Jan. 5, 1972. The first orbiter built was Enterprise, pictured here, a prototype that never flew in space, but was used for critical atmospheric flight tests and practice landings.
A New Spaceship
The world's first reusable spaceship, Columbia, arrived at the Kennedy Space Center in March 1979. NASA assigned two astronauts for the first flight, Apollo veteran John Young and rookie Bob Crippen. At the time, NASA put the odds of them not surviving at about 1-in-100,000, but the risk actually was about 1-in-nine. Powered by three hydrogen-burning engines and a pair of solid-rocket boosters, the shuttle lifted off on April 12, 1981, the 20th anniversary of Yuri Gagarin's spaceflight. NASA stopped painting the shuttles' fuel tanks white after the second flight, saving money and about 600 pounds of weight. Between July 1982 and April 1985, three more space shuttles -- Challenger, Discovery and Atlantis -- arrived at the Florida spaceport.
Image: Sally Ride on board shuttle Challenger
NASA steadily increased the size of its shuttle crews, as the missions grew in duration and complexity. The original crews of two astronauts were doubled to four, and by the time the seventh mission was launched on June 18, 1983, there were five people aboard, including, for the first time, an American woman. Less than three months after Sally Ride’s historic flight, NASA broke cultural boundaries again, with the launch of the first African American to fly in space, Guion Bluford.
NASA realized its original projections to fly the shuttles once or twice a month were unrealistic, as the between-flight servicing turned out to be complicated, time-consuming and labor-intensive. It did, however, consider the ships safe enough for non-professionals to fly. The guest list included politicians, a Saudi prince and a teacher. These so-called "payload specialists" underwent minimal training, including parabolic flights on a NASA airplane which offers passengers a taste of weightlessness. Bill Nelson, photographed here (center), now a Florida senator, was in the House of Representatives when he flew in January 1986, less than a month before New Hampshire schoolteacher Christa McAuliffe (holding hands with Nelson in this photo) launched aboard the doomed shuttle Challenger. NASA ended its guest flyer programs after the fatal accident.
Image: Wreckage from the Challenger disaster
NASA had known the shuttle booster rockets had a nasty habit of burning their rubber seals, known as O-rings, during the fiery climb to orbit, but managers failed to grasp the big picture until Jan. 28, 1986. On that cold winter morning, one of the booster's O-rings completely failed, leading to the horrid and widely televised destruction of Challenger 72 seconds after liftoff. The accident killed five NASA astronauts, a Hughes Aircraft engineer and schoolteacher Christa McAuliffe. NASA shut down the shuttle program for over two years while it redesigned the booster rockets, added safety features, such as a telescoping escape pole, and revamped its management practices. Wreckage and debris from the mid-air explosion were retrieved from the ocean and sealed inside an abandoned missile silo at Cape Canaveral Air Force Station.
Image: Discovery blasts Hubble into orbit as
A sobered and more safety-conscious NASA resumed flying the shuttle in Sept. 1988, steadily working through a backlog of science and military spacecraft needing rides into orbit. Magellan, a radar-mapper bound for Venus, was the first interplanetary probe launched on the shuttle. The capstone mission was the launch of the Hubble Space Telescope on April 24, 1990, which also marked the first time since before the Challenger accident that NASA resumed dual launch pad operations. As Discovery blasted off with Hubble, sistership Columbia was being prepared the Astro-1 astronomy mission.
Image: Endeavour's first job: in-orbit satell
Hands-On Satellite Repair
Endeavour, the replacement ship for Challenger, debuted on May 7, 1992, on what was to be a straightforward mission to capture a stranded communications satellite and outfit it with a new upper-stage rocket motor so that it could reach its proper orbit. When the special tool devised to snag the spacecraft didn't work, the astronauts took matter into their own hands, literally. They devised plans for an unprecedented (and unpracticed) three-man spacewalk and grabbed the satellite with their gloved fingers. It was a bellwether moment for NASA and good practice for the complicated repair mission to follow to fix the Hubble telescope, which, much to NASA's chagrin, had been launched with a flawed primary mirror that blurred its view of the universe.
Image: The shuttle crew, including Mark Lee a
With the shuttle program in full swing and well over 100 astronauts in the corps, it was probably only a matter of time for the inevitable to happen -- a married pair on the same crew. NASA had a policy against couples flying together, but Mark Lee and Jan Davis weren't married when they were assigned to the 50th shuttle mission, a Japanese-sponsored science research flight called Spacelab-J whose crew also included the first Japanese astronaut, Mamoru Mohri, and the first African-American woman, Mae Jemison. Lee and Davis, who worked on opposite shifts during the eight-day flight, said they'd be too busy to have sex in space and it’d be awfully tacky to boot, considering the shuttle's close quarters and the five other people aboard.
The fall of the Soviet Union transformed world politics and opened a new chapter in space. The former Cold War foes, once keen competitors in a race to the moon, began an astronaut-cosmonaut exchange program that not only saved Russia's cash-strapped Mir space station, but also breathed new life into the flagging U.S. space shuttle program. Between March 1995 and June 1998, seven U.S. astronauts lived on Mir, and cosmonauts were added to shuttle crews. A fire, and later a crash, on Mir threatened the budding partnership, but ultimately Mir proved an apt training ground for the International Space Station program. During the shuttle's first docking at Mir, two cosmonauts took a ride in the station's Soyuz capsule to take pictures.
Image: Columbia's final crew. Credit: NASA
Fuel Tank Insulation
NASA was about halfway through building the International Space Station when it launched shuttle Columbia on Jan. 16, 2003, on a free-flying research mission, the only other flight besides a final servicing call to the Hubble Space Telescope that wasn't going to the orbital outpost. The crew included Israel's first astronaut, Ilan Ramon, and security for launch, already heightened in the wake of the Sept. 11, 2001, terrorist attacks, grew even tighter. But terrorists weren't the reason why Ramon and his six NASA crewmates never made it home. A piece of foam insulation about the size of a briefcase fell off Columbia's fuel tank during liftoff and smashed into the ship's wing, damaging the heat shield. NASA didn't realize until after Columbia's demise how delicate the shuttle's wing panels were or how blind the agency had been to the dangers of the seemingly innocuous foam debris. Columbia broke apart as it headed toward Florida for landing on Feb. 1, 2003. It was the beginning of the end for the shuttle program.
Image: Endeavour blast off for the last time.
The Alpha Magnetic Spectrometer
On May 16, 2011, NASA launched space shuttle Endeavour and a crew of six to install the last major science experiment, $2 billion particle detector called the Alpha Magnetic Spectrometer, onto the International Space Station. The 134th shuttle mission was the next-to-last for the 30-year-old program. All the shuttles have been promised to museums.
They call themselves "The Final Four" -- the last of the 355 people who will have flown on the space shuttles. The 135th flight, slated to launch July 8, was added just last year to buy time for the commercial companies NASA has hired to take over cargo runs to the International Space Station. Atlantis will carry a year's worth of food, clothing, science gear and supplies to the station in case the new freighters encounter delays. Until private firms can develop space taxis, the United States will now depend on Russia to fly its astronauts to the station, as the agency devotes its limited budget toward building spacecraft that can travel beyond the station's orbit. "There is not an American who doesn't look upon an ascending shuttle with a certain sense of American pride," says Atlantis commander Chris Ferguson. "It's just been great and I think it will be fantastic to the very end."
We’ve told you about a handful of interactive billboards, from those that convert desert air into drinking water to those that are actually giant insect traps, not to mention a billboard that takes a wormy approach to illustrating the dangers of crack cocaine.
However, a new British Airways billboard is really taking flight in the world of interactive advertising. The new “Look Up” campaign, designed by Ogilvy UK, includes digital billboards in London’s Piccadilly Circus and Chiswick that show a small boy pointing to real airplanes as they fly overhead. The billboards are equipped with customized surveillance technology and display text detailing the flight number and destination. Eventually, the billboards will even include the lowest fares currently available to that destination.
“This is a first, not just for British Airways but for U.K. advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination,” British Airways head of marketing Abigail Comber told The Drum. “The clever technology allows this advert to engage people there and then and answer that question for them.”
Comber added: “We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.” Let’s just hope drivers and pedestrians don’t get too amazed. The last thing we need are more car accidents and distracted walkers. But the billboards are quite mesmerizing. Here’s a video of the one in Piccadilly Circus.
Credit: British Airways