Automakers Getting Game Faces On With Super Bowl Ads, Part II (Video)
Honestly, I don’t know if who else may be advertising during Super Bowl XLVI this Sunday as a host of automakers have already announced their intentions and many have released either short teasers or the full-length versions on their social media sites such as YouTube.
In fact, Toyota has already released an extended 60-second version of its “Reinvented” campaign centered around the 2012 Camry that takes a humorous look at potential day-to-day events and items that could be reinvented.
The ad campaign slated for national broadcast marks Toyota’s return to the Super Bowl after a three-year absence.
“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”
The commercial will be one of two 30-second spots Toyota will be airing during the game. The 60-second spot is available for preview now at the automaker’s YouTube page.
Honda’s Super Bowl ad campaign has brought a new spin on an old favorite. Matthew Broderick reprises his role as high school slacker Ferris Bueller to take a day off in his new CR-V crossover, living life to the fullest and not letting any moment slip by. The full-length release is posted on Honda’s YouTube page.
Hyundai may have been the busiest automaker gearing up for Sunday’s broadcast event as it plans no less than five new pieces marking its fifth consecutive year as a Super Bowl advertiser.
Hyundai’s general theme of the day will focus on elements that drive its brand and culture with two game time spots highlighting performance characteristics.
Slated for air during the first quarter is a 30-second spot tagged “Cheetah” that will feature a caged cheetah set to race Hyundai’s new Veloster Turbo.
“Think Fast” is a 30-second spot set to air during the fourth quarter of the game and it introduces a character that will star in Hyundai’s social media efforts named Bob. The commercial has Bob driving his boss in a Genesis Coupe R-Spec as the seasoned business pro educates young Bob with pearls of wisdom.
Hyundai has captured (bought) the coveted pre-kick time slot for Super Bowl XLVI where it will air a 60-second spot titled “All For One” that reveals what drives Hyundai and its employees. In it, Hyundai team members hum and sing along with background music of “Gonna Fly Now” from the movie “Rocky” as they demonstrate teamwork and encouragement when a co-worker needs a little support.
Rounding out the day’s ads are a 30-second spot called “Victory Lap” that celebrates the Elantra being named 2012 North American Car of the Year…
…and “Faster Acting” showcases Hyundai’s new hotrod sedan, the 429-horsepower Genesis R-Spec.