A Game of Pong, with Cars as the Controllers (Video)
Though a small package, the Smart Fortwo Electric Drive has powerful acceleration, especially for the first couple meters.
To demonstrate this fact, ad agency BBDO orchestrated a fun publicity stunt. Smart eBall is essentially a game of pong, except the cars are the controllers. With more than half a million showing up for the event in Frankfurt, it appears the stunt paid off.
Shame that this wasn’t in the states, but maybe that’s reason for you to pick up two Smart Fortwos at the dealership. (See, it is an effective marketing campaign!)