Read More:
8 Subconscious Mistakes Our Brains Make Every Day - And How To Avoid Them
http://www.fastcompany.com/3019903/work-smart/8-subconscious-mistakes-our-brains-make-every-day-and-how-to-avoid-them
"I was seriously shocked at some of these mistakes in thinking that I subconsciously make all the time."

Confirmation Bias
http://youarenotsosmart.com/2010/06/23/confirmation-bias/
"The Misconception: Your opinions are the result of years of rational, objective analysis."

An fMRI Study On Sunk Cost Effect
http://www.ncbi.nlm.nih.gov/pubmed/23665393
"Sunk cost effect (also called escalation of commitment, etc) is a pervasive, interesting and famous decision bias, which has been intensively discussed in psychology, economics, management, political science, zoology, etc."

How The Sunk Cost Fallacy Makes You Act Stupid
http://www.lifehack.org/articles/communication/how-the-sunk-cost-fallacy-makes-you-act-stupid.html
"Do you think you make smart, rational decisions most of the time?

Health Risk Perception, Optimistic Bias, and Personal Satisfaction
http://www.ajhb.org/ISSUES/2010/2/02MarApr0710Branstrom.pdf
"Objectives: To examine change in risk perception and optimistic bias concerning behavior-linked health threats and environmental health threats between adolescence and young adulthood and how these factors related to personal satisfaction."

Tali Sharot: The Optimism Bias
http://www.ted.com/talks/tali_sharot_the_optimism_bias.html

Researchers Identify Brain Region That Generates Optimism Bias
http://www.wired.co.uk/news/archive/2012-09/26/optimism-bias
"'Always look on the bright side of life' might seem a simplistic piece of schoolboy philosophy offered by the likes of Monty Python, but they might just have been on to something."

Selectively altering belief formation in the human brain
http://www.pnas.org/content/early/2012/09/17/1205828109.full.pdf+html
"Humans form beliefs asymmetrically; we tend to discount bad
news but embrace good news."

Neural Mechanisms Mediating Optimism Bias
http://www.nature.com/nature/journal/v450/n7166/full/nature06280.html
"Humans expect positive events in the future even when there is no evidence to support such expectations."

The Optimism Bias
http://content.time.com/time/health/article/0,8599,2074067,00.html
"We like to think of ourselves as rational creatures."

Looking the Other Way: Selective Exposure to Attitude-Consistent and Counterattitudinal Political Information
http://crx.sagepub.com/content/36/3/426.abstract
"An experiment with two computer-based sessions (complete data for 156 participants) examined selective exposure to attitude-consistent and counterattitudinal media messages."

Watch More:
Fiction Is Good For The Brain
http://testtube.com/dnews/dnews-815-fiction-brain
TestTube Wild Card
http://testtube.com/dnews/dnews-263-can-you-sneeze-without-closing-your-eyes?utm_source=YT&utm_medium=DNews&utm_campaign=DNWC
All About the Teen Brain
http://testtube.com/dnews/dnews-757-teen-brains

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